County · England
Where to stay in London
The capital, told through its most characterful places to stay.
London needs no introduction, but where you stay shapes the trip. We skip the chains and the conference hotels in favour of characterful townhouses, design-led boltholes and a few grand landmarks worth the splurge.
Stay central and walkable, then let the city do the rest.
The shortlist
Best places to stay in London
Hazlitt's
A romantic warren of Georgian townhouses in the heart of Soho, all antiques, four-posters and candlelit charm.
The Zetter Townhouse Marylebone
A characterful, cocktail-led townhouse in Marylebone, full of playful design and one of London's best hotel bars.
Artist Residence London
A bohemian, art-filled townhouse on a quiet Pimlico street, with exposed brick, pop art and a cosy cocktail bar.
The Beaumont
A jazz-age Art Deco hotel in Mayfair, all glamour and polish, with a American-style bar and a small spa.
Best areas to stay in London
Soho & the West End. In the thick of theatres, restaurants and nightlife.
Marylebone & Mayfair. Genteel, leafy and smart, near Regent's Park and the parks.
Pimlico & the river. Quieter, handsome streets near Tate Britain and Westminster.
Getting there & around
Train. Every national line and international Eurostar terminate in central London.
Car & transport. The Tube and walking; you will not need a car.
Car-free. London is entirely car-free friendly; use the Tube, buses and your feet.
Frequently asked questions
Where should you stay in London?
For character, choose a townhouse hotel in Soho, Marylebone, Mayfair or Pimlico, all central and walkable.
Do you need a car in London?
No. The Tube, buses and walking cover everything; a car is a hindrance in the centre.
How long should you stay?
Two to four nights covers a strong first or repeat visit without rushing.